We created products that we wanted our own children to use, therefore we put extra love and care in every little detail. It had to be safe, effective, and smells nice too. We wanted to create safe and enjoyable experiences for them.
Alisa & Aim: CO-Founders "Just Gentle"
We never include any harsh chemicals
in our products.
No perfume for baby products
Just Gentle brand offers a full line of organic skin care for babies and kids. The brand was created in 2014 by two mumscalled Aim-on O-apirat and Alisa Pangsapa. Aim had sevenyears marketing experience from working in cosmetic brands such as Kanebo, Red Earth Cosmetics, Bloom, Guerlain and Lanccome as well as American Standard. Alisaon the other handhad been working in the advertising world, with leading agencies like Young & Rubicam and Leo Burnett. But they both decided to leave their full time job to be full time mumswhen their first child was born. Being mums with kids the same age, Aim and Alisa would often spend time together and share experiences in raising their child together. They both loved raising their children but also missed working so they decided to start a business together which will enable them to continue being with their children but also having a business on the side. Since they both have 2 children, they decided to establish their first company together called DoubleMonkeys–with its first brand creation being. Aim & Alisa always looked out for best products for their children, this includes products that are free from harmful chemicals and whenever possible using natural and organic products.“We created products that our kids used. All our products are inspired by our kid’s lifestyle. As our kids grew, our line of organic products also grew along with their needs.We always made sure our products are not only safe but also products that are enjoyableto use. It should have a nice texture and also pleasing scents.” The initiallaunch ofJust Gentle products includedShampoos, Shower Gel & Foam, HairConditioner, Sun Protection, Mosquito Repellent and Soothing Cream for insect bites. This later expanded to cleaning line that included Detergent, Fabric Softener and Bottle, Toy & Dish Wash. The latest line is the hair styling line to address the needs of older kids that start to be interested in hair styling but do not want to be exposed to the chemicals in adult products. This latest line includes Hair Detangler, Hair Gel, Hair Wax and Hair Spray. This line of hair styling products are not only organic and safe, they are also good for the hair! It contains organic argan oil as well as fruit extracts that nourishe.