Just Gentle Organic

For Babies, Kids and Home

Protect & Sooth

For Babies, Kids and Adults

The 3 Musketeers

Plant Based Cleaning & Laundry Detergents

Made by two loving Moms

In 2013, two good friends and moms decided to create a simple and thoughtful brand with safe and trustworthy products that their children would enjoy. 

“We wanted to create a happy and enjoyable experience, with products that are useful and effective, fun for children, and smell great!” We put extra love and care into every detail as moms, and our products are made with natural organic ingredients. We never use harsh or allergenic ingredients. “As our children grew, so did our product line. Our Just Gentle journey continues, and as co-founders, we remain committed to creating products that are safe and beneficial to children and the entire family.”

with gentle love,
Aim and Alisa

Moms and CO-Founder of Just Gentle

Also available with our retail partners...

We use Natural & Certified Organic Ingredients for your loved ones

At Just Gentle, we are committed to providing the best care for your child. Our mission is to give your little one natural and safe product, free of toxins and harmful chemicals commonly found in toiletries. Our range is created with traditional botanical ingredients with a touch of sweet scent, making it every mother's choice. The products are marketed under the name Just Gentle Middle East and distributed exclusively by Xpitrade General Trading, LLC across the Middle East, India and Pakistan. 

Stay Safe with our amazing Hand Sanitizers

Explore our Hygiene Collection

Kids in Style

See Our Range

COVID-19 Protection

Just Gentle Organic Sun Screen Roll on and Spray for Babies and Kids. SPF 50


available with our channel partners in Oman

Now available in Pakistan