Our Story: Made by Moms, Loved by Families

Those first weeks, we were running on love and two hours’ sleep,” Alisa remembers.

She and her best friend Aim had become first-time mums within weeks of each other, yet the shelves offered nothing they trusted for newborn skin. So, night after night, they cleared a small kitchen table in Bangkok, whisked plant-powered blends of aloe, calendula, and shea butter, and tested them on their own babies first.

“We tweaked every scent and rejected any ingredient that could irritate a baby’s skin,” Aim adds.

One lavender lotion soothed Aim’s son’s eczema overnight. Word spread from play-groups to nursery teachers, and soon strangers were slipping handwritten requests under Alisa’s door. Eight gentle essentials emerged, debuted at a weekend baby fair, and sold out on the strength of one whispered promise: “It actually works.”

Today those humble, mason-jar recipes have grown into Just Gentle—an organic brand loved across Southeast Asia and the Middle East—yet every bottle is still judged by one standard: Would we use it on our own children?

From bottle cleansers to hypo-allergenic laundry liquids, Just Gentle ensures that anything touching baby—clothes, toys, high-chairs—stays as gentle as the products used on their skin.

• Swim & Sport Shampoo + Body Wash
• Soothing Cream for Bug Bites
• SPF 50 Mineral Sunscreen
• Kids Deodorant (alcohol-free)
• Ultra-Soft Natural Laundry Detergent
• Plant-based fabric Softeners
• Plant-Based Surface Cleaner
• Mild Foaming Hand Soap
• Moisturising Lotion