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Our Story

Started by two loving moms

In 2013, the idea of Just Gentle blossomed when two good friends and moms decided to create a simple and thoughtful brand with safe and trustworthy products that their kids would love.

“We wanted to create a happy and enjoyable experience, with products that are useful and effective, fun for kids and smell great too! As moms, we put extra love and care into every detail, and our products are developed with natural organic ingredients. We never use harsh or allergy causing ingredients.”

“As our kids have grown, so has our product line. Our Just Gentle journey continues and as co-founders we stay true to making products that are safe and good for kids and the whole family.”

 

Our Story - Just Gentle Organic 

Alisa and Aim, co-founders of Just Gentle