Our Story
Two mums, one vision: safer, happier products for kids
Founded in Thailand, 2013
What began as late‑night kitchen experiments by best friends Alisa & Aim has blossomed into Just Gentle — a trusted organic brand loved across Southeast Asia and the Middle East.
When first‑time mums, they searched for truly natural baby products and found almost nothing. So they mixed plant‑powered recipes at a kitchen table and shared samples with fellow parents until eight gentle essentials were born. Just Gentle debuted at local baby fairs, fuelled by word‑of‑mouth love.
“We tweaked every scent and rejected any ingredient that could irritate a baby’s skin.”
Milestones
- 2015Plant‑based cleaning line keeps everything around baby toxin‑free.
- 2017First natural kids hair‑styling range launches, now loved across Asia.
- 2019Market‑first kids deodorant answers parents’ prayers for tween freshness.
- 2021Veggie wash & anti‑bac care join the family‑safe lineup.
Clean‑Home Expansion
From bottle cleansers to hypo‑allergenic laundry liquids, the brand ensures everything that touches baby stays gentle.
Global Growth
Today Just Gentle products stock premium supermarkets, department stores and e‑commerce sites across the Middle East and Southeast Asia — with new innovations always in the works.
Still Guided by the Same Promise
To craft products that protect, nourish and respect every child’s delicate skin — without compromise.