About Our Ingredients | Natural & Organic Skincare
Every Ingredient Earns Its Place
We don't hide behind "natural" — we prove it. Every Just Gentle formula is made with organic ingredients certified by ECOCERT, France, dermatologically tested on human volunteers, and built on ingredients we'd use on our own children. Because we do.
Organic ingredients certified by ECOCERT, France. An audit, not a label.
Tested on adult human volunteers. Safe for newborn-sensitive skin.
Full supply chain transparency. Cruelty-free. Plant-based only.
Our Hero Ingredients
These are the botanicals that power our formulas — chosen for proven efficacy, not label appeal. Each one serves a specific function across our product range.
Organic Aloe Vera
Hydration & SoothingThe backbone of our baby and skincare lines. Aloe vera delivers deep hydration, calms irritation, and supports the skin barrier. Its natural anti-inflammatory properties make it safe for eczema-prone and newborn skin. Present in our washes, lotions, hand sanitisers, and sun care.
Shea Butter
Barrier Repair & NourishmentRich in vitamins A, E, and F, shea butter forms a breathable protective layer that locks in moisture without clogging pores. It repairs and strengthens the developing skin barrier — critical for babies whose skin is up to five times thinner than an adult's. Key ingredient in our lotions, conditioner, and swim care.
Chamomile Extract
Calming & Anti-IrritationChamomile's bisabolol compound reduces redness and soothes sensitive, inflamed skin. We use it across our baby wash range and our sensitive skin formulations to deliver gentle comfort without relying on synthetic anti-itch agents.
Cucumber Extract
Cooling & RefreshingA natural coolant packed with vitamins C and K. Cucumber extract tones the skin, reduces puffiness, and pairs with aloe and chamomile in our baby washes to create a tear-free, soothing bath experience.
Organic Argan Oil
Deep Conditioning & ShineVitamin E and essential fatty acids nourish hair from root to tip without weighing it down. Argan oil is a foundation of our hair styling range (gel, wax and detangler) and our Swim & Sport line where it protects against chlorine and environmental damage.
Jojoba Oil
Moisture BalanceJojoba's molecular structure closely mimics the skin's own sebum, making it one of the most easily absorbed natural oils. We use it in our Swim & Sport wash to restore moisture that chlorine and salt strip away, leaving hair and skin nourished after every swim.
Essential Oils & Scents
Plant-Based Surfactants
Coconut & Corn. Not Petroleum.
Every cleanser in our range — from baby wash to dish soap — uses surfactants derived from coconut and corn. These plant-based agents break down dirt, grease, and grime without leaving chemical residues behind. They're readily biodegradable, so every bubble is as gentle to waterways as it is to skin.
Our home cleaning line uses the same plant-based philosophy: laundry detergent, fabric softener, dish wash, surface cleaner, and fruit & veggie wash are all safe to use around baby bottles, toys, clothes, and food preparation surfaces.
What We Never Use
Every ingredient in a Just Gentle product has to pass one test: would we put this on our own children? If the answer is no, it doesn't get in. Here's our complete exclusion list:
Synthetic preservatives linked to hormone disruption. We use natural preservation systems instead.
Harsh foaming agents that strip natural oils and irritate skin. Our washes foam with coconut-derived surfactants.
Plasticising chemicals used to fix scent in products. Our fragrances bind naturally without them.
Synthetic dyes serve no functional purpose. Our products get their colour from natural ingredients.
Drying agents that damage young hair and skin. Exception: hand sanitisers use 70% alcohol per medical guidance, with organic aloe vera to prevent dryness.
Common allergens excluded from every formula. Safe for children with dietary sensitivities.
Some product categories go further:
Our Certifications
Claims are easy. Certifications are earned. Every one of these is independently verified — not self-declared.
Third-party organic certification verifying ingredient sourcing, processing standards, and quality. One of the highest standards in organic personal care globally.
Issued by Thailand's Food and Drug Administration under the Cosmetic Act 2015, confirming our products comply and may be freely sold.
All formulations tested on adult human volunteers by independent dermatologists. Never on animals.
No animal testing at any stage of development. Plant-based ingredients throughout. No animal-derived components.
Our sunscreens are free from oxybenzone and octinoxate, the two UV filters most associated with coral reef damage.
Ingredients by Product Category
Different challenges call for different solutions. Here's how our ingredient strategy adapts across the range:
🛁 Baby Bath & Body
Organic aloe vera, chamomile, cucumber, shea butter. No-tears formula, sulfate-free, perfume-free (0+). 97–99% natural ingredients.
Shop Pure Start (0–2) →🏊 Swim & Sport
Argan oil, jojoba oil, shea butter, aloe vera. Strips chlorine, salt, sunscreen residue and sweat. Antibacterial. Silicone-free.
Shop Swim & Sport →☀️ Sun & Bug Protection
A mineral roll-on and a clear spray, both SPF 50 PA+++ and reef-safe. DEET-free citronella repellents with organic chamomile and aloe vera, protecting for up to 6 hours.
Shop Sun & Bug Protection →💇 Hair Styling
Organic argan oil, plus a fruit extract complex (apricot, guava, mango, strawberry, raspberry, peach) in our hair wax. Alcohol-free. Berry scent. Washes out in one lather.
Shop Hair Styling →🧴 Kids Deodorant
100% natural antibacterial agents certified by ECOCERT, with willow bark in the roll-ons and organic aloe vera in the sticks. 100% aluminium-free, from age 5. All-day protection without blocking sweat glands. Industry-first organic kids' deodorant.
Shop Deodorants →🏠 Home Cleaning
Coconut and corn-derived surfactants. Plant-based, biodegradable. Safe around baby bottles, toys, clothes, and food surfaces. The F&V Wash is food-grade with Himalayan Pink Salt.
Shop Gentle Home →Frequently Asked Questions
What does ECOCERT certification mean?
ECOCERT is a globally recognised organic certification body based in France. It independently verifies that ingredients meet strict standards for organic sourcing, ethical processing, and quality. This isn't a self-declared "natural" claim; it's an independent audit of how those certified ingredients are grown, sourced and processed.
What are Just Gentle products free from?
All products: parabens, sulfates, phthalates, dairy, gluten, and artificial colours. Baby products are perfume-free. Deodorants are aluminium-free. Swim & Sport products are silicone-free. Mosquito repellents are DEET-free. Sunscreens are reef-safe, free from oxybenzone and octinoxate.
Are your products tested on animals?
No. All Just Gentle products are cruelty-free. We test through dermatological testing on adult human volunteers — never on animals. Our formulations use plant-based ingredients exclusively, with no animal-derived components.
Where are the ingredients sourced from?
Organic essential oils are ECOCERT-certified. Allergen-free scents come from European suppliers. Plant-based surfactants are derived from coconut and corn. Certified organic botanicals such as aloe vera, chamomile and argan oil carry ECOCERT certification with full traceability.
Are the scents safe for newborns?
Baby products (age 0+) are completely perfume-free — they rely only on the natural scent of their organic ingredients. Kids' products (6 months+) use allergen-free fragrances sourced from Europe that exclude the EU's top 26 listed fragrance allergens. This is why we're confident our products are gentle enough even for sensitive and eczema-prone skin.
Why do hand sanitisers contain alcohol if the brand is alcohol-free?
Skincare and hair products are alcohol-free to protect delicate skin and hair. Hand sanitisers are the exception — they require 70% alcohol (per medical guidance) to kill 99.99% of germs effectively. We add organic aloe vera to prevent dryness and keep hands soft even with regular use.
See the Ingredients in Action
Newborn to teen. Every formula made with organic ingredients certified by ECOCERT, France, dermatologically tested, and built on ingredients that work.
