They Grow.
We Grow With Them.
Two mums. One kitchen table. A promise to never make a product they wouldn't use on their own children. Shop All ProductsZero decent options." In 2013, Aim-On and Alisa looked at every baby care shelf in Bangkok and found the same thing โ synthetic fragrances, harsh sulfates, and clinical packaging. So they went home and built something better. From scratch. For their own kids first.
Made by Mums.
Trusted by Families.
Just Gentle was born from a simple but powerful idea: why should "safe" and "effective" ever be a compromise? Aim-On and Alisa believed parents shouldn't have to choose between products that work and products they can trust.
Over 10 years later, that belief hasn't changed. Every formula is still held to the same standard โ would we use it on our own children? If the answer is anything less than yes, it doesn't ship.
A Decade of Firsts
First 8 products launch at baby fairs and organic stores in Bangkok. ECOCERT certification from day one.
Plant-based cleaning line: laundry detergent, fabric softener, dish wash, multi-surface cleaner. Safe for baby skin contact.
Alcohol-free gel, wax, spray and detangler โ all with organic Argan Oil. Style without compromise.
First organic, aluminium-free deodorant for kids age 5+. No harsh chemicals. No compromises. A category created.
Category CreatorHand sanitisers (70% alcohol + organic aloe vera) and hand washes โ effective protection with gentle care.
Fruit & Veggie Wash โ food-grade formula that removes pesticides, bacteria, wax, and soil. Clean food for growing bodies.
GCC Exclusive