Wholesale & Distribution
Trade & Distribution
Just Gentle is a certified organic personal care range for babies, children and teenagers: 39 export SKUs across eight categories, covering a family from the first bath to the first deodorant. We hold exclusive rights for the Middle East, Africa, India, Pakistan and Southern Europe, and we are appointing country distributors and retail partners across all five.
39Export SKUs
8Product categories
0–14+Age coverage, years
24 moShelf life from manufacture
3 weeksLead time from order
EAN-13GS1 barcoded, every unit
Why the range works on a shelf
Most organic children's brands sell a moment: a baby wash, a nappy cream. Just Gentle sells a decade. The same parent who buys the newborn lotion buys the swim shampoo at six, the mosquito roll-on at eight, and the deodorant at eleven. That is repeat purchase inside one brand block, from one supplier, on one set of documents.
The range also carries its own seasons. Sun and swim lift through summer, insect repellent through the rains, deodorant and hair styling through the school year, and home and laundry all year round. A distributor is not left with a single peak to trade against.
What a partner receives
Complete category coverage
Bath and body wash, lotions and skincare, hair care and styling, sun and swim protection, deodorants, insect repellent, hand care, and plant-based home and laundry. One supplier, one shipment, a full shelf.
Export documentation ready
Per-SKU ingredient declarations, Certificates of Free Sale, Certificates of Analysis, dermatological test reports, artwork and label files, EAN-13 barcodes and HS codes. Everything a registration file needs.
Published trade data
Carton pack-outs, dimensions, gross weights and calculated Euro pallet loads for both air and sea are published openly, so you can cost a shipment before you speak to us.
Brand and content assets
Product photography, a year-round social calendar, retailer point-of-sale material, category education content and product training for your sales team.
Territory and rights
Just Gentle Middle East, operated by Xpitrade General Trading LLC of Dubai, holds exclusive distribution rights for Just Gentle across the Middle East, Africa, India, Pakistan and Southern Europe. Country and channel appointments inside those five regions are made directly by us. For a distributor that means one contract, one price basis, one documentation set and one point of accountability, whichever market you are in.
The brand is established across the United Arab Emirates in grocery, pharmacy, specialist baby retail and the major regional marketplaces, including Carrefour, Noon, Amazon.ae, Mumzworld, FirstCry, BabyStore, Organic Foods & Cafe and Kibsons. It is also carried in Saudi Arabia through pharmacy retail, in Oman, and in its Thai home market.
Country rights are open across the remaining Gulf markets, North, West and East Africa, Southern Europe, India and Pakistan.
Commercial framework
- Incoterms
- FOB Bangkok for sea freight, FCA Bangkok Airport for air freight
- Lead time
- Three weeks from confirmed order
- Minimum order
- Set per territory, normally built around a full or mixed-SKU pallet. Indicative quantities issued with the first quotation
- Pallet standard
- EPAL Euro pallet, 1200 × 800 × 144 mm, ISPM-15 heat treated
- Pallet builds
- Air, 160 cm maximum overall height. Sea, 180 cm maximum overall height
- Shelf life
- 24 months from date of manufacture, batch and expiry coded per unit and carton
- Barcoding
- GS1 EAN-13 on every retail unit, prefix 885 92027
- Agreements
- Exclusive and non-exclusive country arrangements considered, against agreed volume and market-development commitments
Full per-SKU pack-outs, carton dimensions, gross weights, HS codes and pallet loads are published on the trade product data page. Certification and regulatory documentation is set out on the certifications and documentation page.
How it works
01
Enquiry. Tell us your market, your channel and the categories you want to lead with.
02
Pack and pricing. You receive the documentation pack, indicative FOB pricing and a proposed opening assortment.
03
Launch. Terms agreed, registration supported, first order produced and shipped in three weeks.
Open a distribution conversation
Tell us your market and the categories you want to lead with. Enquiries are answered within two business days, with a documentation pack and indicative FOB pricing.
Just Gentle Middle East · Xpitrade General Trading LLC309 Addiyar Building, Sheikh Zayed Road, Dubai, United Arab Emirates