Chlorine & Swim Care

Just Gentle is an ECOCERT certified organic personal care brand founded in 2013 and formulated specifically for babies, children, and teens. Products are manufactured in Thailand under GMP (Good Manufacturing Practice) conditions and distributed exclusively across the UAE and GCC by Xpitrade General Trading LLC. The range covers everything from newborn bath time to tween deodorants - all free from parabens, sulfates, phthalates, synthetic fragrance, and artificial colours.

The personal care range - washes, lotions, sunscreens, deodorants, hair styling, mosquito repellent, and hand hygiene - is ECOCERT certified organic. The home care range (laundry detergent, fabric softener, bottle wash, multi-surface cleaner, and fruit and veggie wash) is ECOCERT certified for biodegradability and natural ingredient content. ECOCERT is a French certification body that independently audits formulas and manufacturing to verify that products meet strict natural and organic standards.

Just Gentle covers the full family from birth through the teen years. The Pure Start range (0-2 years) covers newborn washes, lotions, and laundry care. Active Life (3-10 years) includes swim washes, sunscreens, mosquito repellent, hair styling, and hand hygiene. Confidence Shift (5+ years) covers deodorants and styling products for older children and tweens. Gentle Home products are safe around babies from birth. Use the Shop by Stage or Shop by Concern menu to filter by your child's age and needs.

Yes. All Just Gentle personal care products are dermatologically tested and formulated with plant-based surfactants that cleanse without disrupting the skin barrier. They use allergen-free fragrances (free from the 26 EU-listed irritants) or are perfume-free. Free from sulfates, parabens, mineral oils, phthalates, and synthetic fragrance. The Sensitive & Eczema collection groups the gentlest formulas in the range. For medical eczema management, always consult a paediatric dermatologist alongside your skincare routine.

Just Gentle is available online at justgentle.me with free delivery across the UAE on orders over AED 100. The brand is also stocked in select pharmacies and baby specialty stores across the UAE and GCC - including Al Dawaa pharmacy in Saudi Arabia. Xpitrade General Trading LLC holds exclusive distribution rights for the region. For bulk, trade, or retail enquiries, contact us directly through the website.