Pure Start (0-2 Years)

All Just Gentle Pure Start washes are safe from birth (0+). The Baby Hair & Body Wash (200ml and 900ml) uses organic aloe vera, chamomile, cucumber, and French lavender essential oil. The Baby Shampoo Foam Wash (230ml) dispenses as ready-to-use foam requiring no lathering on delicate skin. All are 99% natural, tear-free, sulfate-free, perfume-free, and ECOCERT certified organic.

Just Gentle Baby Face & Body Lotion is 97% natural with organic shea butter and aloe vera. Available in two scents: Lavender (with natural French lavender essential oil, ideal for bedtime) and Melon (with allergen-free fragrance, ideal for daytime). Both are ECOCERT certified organic, dermatologically tested, and safe from birth. Free from parabens, phthalates, SLS, mineral oils, and synthetic fragrance. Available as single 200ml bottles, twin packs, or a mixed twin pack.

Just Gentle Pure Start products are dermatologically tested and formulated for sensitive and eczema-prone skin. The washes use plant-based surfactants from coconut and corn that rinse fully clean without stripping natural oils. The lotions use organic shea butter and aloe vera with no synthetic fragrance. While not a medical treatment for eczema, the ultra-gentle formulas are designed to cleanse and moisturise without triggering irritation.

Both are 99% natural, tear-free, and ECOCERT certified organic with the same core ingredients. The Baby Hair & Body Wash (200ml and 900ml) is a liquid that lathers when applied. The Baby Shampoo Foam Wash (230ml) dispenses as pre-lathered foam — no rubbing needed on delicate newborn skin. The foam wash is the lightest formula in the range, designed specifically for the very first baths.

Yes. Just Gentle Baby Lotion uses natural French lavender essential oil, not synthetic fragrance. It is dermatologically tested, ECOCERT certified organic, and free from all synthetic fragrances. The lavender concentration is formulated to be safe for newborn skin from birth. For a fragrance-free alternative, the Pure Start washes are all perfume-free.