Just Gentle is a Thai-born, mom-founded brand (est. 2013) that turns everyday bath-time and skin-care moments into safe, feel-good rituals for babies, kids and tweens. Co-founders Aim-On O-apirat and Alisa Pangsapa built every formula around certified-organic botanicals—think aloe vera, chamomile and shea butter—while banning harsh suspects such as parabens, sulfates, phthalates, dairy, gluten and alcohol.
From no-tears hair-and-body washes to mineral SPF 50 sunscreens, kid-friendly deodorants, plant-based home cleaners and a full hair-styling line enriched with argan oil and fruit extracts, the portfolio grows with children’s needs—always dermatologically tested, always fun to use, always great-smelling.
Beyond Southeast Asia, Just Gentle is stocked in leading supermarkets, organic stores and top e-commerce platforms across the GCC, Africa, India and Pakistan through its exclusive master distributor, Xpitrade General Trading LLC.
Why Parents Choose Just Gentle
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100 % natural & ECOCERT-approved actives for peace-of-mind care.
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Dermatologist-tested, hypoallergenic formulas safe even for newborns.
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Versatile range covering skincare, sun care, repellents, hygiene and eco cleaners.
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Planet-kind promise: plant-based surfactants, biodegradable cleaners and reef-safe sunscreens.
Discover the gentle touch today at justgentle.me and let your little ones grow up naturally protected, nourished and confident.