Gentle by design.
Honest by formulation.
Just Gentle is an organic personal-care brand built for one job: caring for children's skin and hair from babyhood through the teenage years — without the harsh chemistry of conventional products. Formulated in Thailand, distributed across the UAE & wider GCC, with 40+ products made with organic, plant-based ingredients certified by ECOCERT, France.
What Just Gentle stands for
A deliberately different approach to children's personal care.
Conventional personal care often relies on ingredients that are fine for adult skin but harsher than growing children need — aluminium salts in deodorants, strong synthetic fragrances, sulfates in washes. Just Gentle takes the opposite approach: gentle, plant-based formulations made with organic ingredients certified by ECOCERT, France, designed specifically for the delicate, reactive skin of babies, children, and teens.
Certification matters here, and it's worth being precise about it: ECOCERT certifies the organic ingredients used in the formulations — not a blanket stamp on a finished bottle. That distinction is part of the brand's commitment to saying exactly what's true, no more.
The full range, by category
Eight categories carrying the same gentle philosophy — from first bath to teen years.
Baby & Kids Bath
Gentle hair and body washes built on mild, plant-derived cleansing rather than harsh sulfates — Baby Hair & Body Wash, a foam wash for the littlest ones, a Kids Hair & Body Wash, and a Swim & Sport range (Fruity Fresh and Cotton Bloom). Soothing organic aloe vera runs through the line.
Skincare
Baby Face & Body Lotions in Lavender and Melon, plus a Soothing Cream for irritated skin and bug bites. The Lavender lotion carries calming lavender essential oil; both lotions are built around organic aloe vera for everyday moisture on sensitive skin.
Sun & Outdoor Protection
Two distinct sunscreens. The Baby & Kids Roll-On uses a 100% mineral filter (non-nano titanium dioxide & zinc oxide), SPF 50 PA+++, from 6 months. The Kids Clear Spray uses a modern chemical filter, SPF 50 PA+++, for a no-white-cast finish. Both reef-conscious — free from oxybenzone and octinoxate.
Kids & Teen Hygiene
The aluminium-free deodorant range — roll-ons and sticks in Unscented, Cool, Bloom, and Sport — for children aged 5+. Rather than blocking sweat glands, the formulas use 100% natural antibacterial agents certified by ECOCERT to neutralise odour-causing bacteria. Joined by gentle hand washes (Rose, Peach) and sanitizers.
Hair Styling for Kids
Alcohol-free styling made for young hair: Hair Gel and Hair Wax for hold without harshness, Hair Spray, a fruit-extract Detangler, and a Hair Conditioner. The styling line is built to wash out easily and treat hair kindly.
Swim & Sport Protection
For active and swimming kids: the Swim & Sport Shampoo & Body Wash, plus the KeraGuard Hair Treatment & Protection Spray — an antioxidant treatment built around sunflower sprouts and tara tree, helping protect hair from heat, UVA/UVB, and pollutants.
Outdoor & Bite Protection
A herbal Mosquito Repellent Spray and Roll-On built on citronella with soothing organic aloe — a plant-based approach to bite protection for everyday outdoor play.
Home & Cleaning
The same gentle philosophy extends to the home: a plant-based Laundry Detergent and Fabric Softener, a Bottle, Toy & Dish Wash, and a Fruit & Vegetable Wash — cleaning products formulated with families and young children in mind.
What makes the formulations different
Three principles run through every product.
Age-appropriate by design
Deodorants made for kids aged 5+, a sun roll-on that works from 6 months, and a whole range built around what young skin actually needs.
Honest certification
Organic ingredients certified by ECOCERT, France — with claims kept precise rather than inflated. We say exactly what's true, no more.
Sensitive-skin first
Dermatologist tested, with fragrance-free options across the deodorant and skincare lines for eczema-prone children.
Available across the UAE & GCC — through the official Just Gentle store and major retailers including Noon, Mumzworld, and FirstCry.