Our Plant-Based
Laundry Detergent
Derived from coconut and corn. Zero harsh chemical residue on fabric or skin. The laundry liquid that parents across the UAE trust from the very first newborn wash.
Every Ingredient. Every Function.
Full Transparency.
We believe parents deserve to know exactly what is in every product that touches their child's clothes and skin. Here is every active ingredient in the Just Gentle Plant-Based Laundry Detergent โ what it is, where it comes from, and what it does.
| Ingredient | Role | Why It's There | |
|---|---|---|---|
|
1
|
Alkyl Polyglycoside
Derived from coconut & corn glucose
|
Surfactant | Lifts dirt, grease and stains from fabric by reducing water surface tension โ without the skin irritation associated with conventional SLS or SLES. Fully biodegradable and amongst the mildest surfactants available. |
|
2
|
Sodium Coco Sulfate
Coconut-derived foaming agent
|
Foaming Agent | Creates the working lather that distributes cleaning power evenly through fabric fibres. Derived entirely from coconut fatty acids โ distinct from SLS (sodium lauryl sulfate) which is petroleum-derived and a common skin sensitiser. |
|
3
|
Sodium Chloride
Natural mineral salt
|
Thickener | Regulates viscosity naturally, replacing synthetic thickeners like PEG compounds that carry environmental accumulation concerns. A safe, widely recognised ingredient with no skin sensitisation profile. |
|
4
|
Polysorbate-20
Sorbitol-derived emulsifier
|
Emulsifier | Keeps the formula stable and evenly mixed throughout its shelf life, preventing separation of the active cleaning agents. Derived from natural sorbitol and considered one of the safest emulsifiers for sensitive-skin formulations. |
|
5
|
Zinc Ricinoleate
Castor oil-derived compound
|
Natural Deodoriser | Neutralises odour molecules at a molecular level by trapping and absorbing them โ rather than masking with synthetic fragrances. Derived from castor oil and used specifically to eliminate the odours common in children's clothing (food stains, sweat, milk). |
|
6
|
Organic Chamomile Extract
Anthemis Nobilis Flower Extract
|
Skin Conditioner | ECOCERT-certified organic chamomile works as a gentle skin conditioner โ meaning the residual softness left in fabric after washing is genuinely skin-beneficial, not just synthetic softness from silicone. Particularly valuable for babies and eczema-prone children. |
|
7
|
Glycerin
Plant-derived humectant
|
Moisturiser | Retains trace moisture in fabric fibres, contributing to the soft hand-feel of laundered clothing without any synthetic coating. Naturally derived and safe for all skin types including newborns. |
|
8
|
Citrus Aurantium Amara Extract
Bitter orange peel extract
|
Natural Brightener | Provides gentle natural optical brightening โ keeping white and light-coloured fabrics vibrant without the synthetic fluorescent whitening agents (FWAs) found in conventional detergents that can irritate skin and accumulate in the environment. |
Simple by Design.
Effective by Nature.
Standard Wash โ 1 Capful
One capful of detergent is sufficient for 10 items of clothing. Add directly to the drum or detergent drawer. Suitable for all water temperatures and both hand and machine washing.
Pre-Treat Stubborn Stains
Apply a small amount of undiluted detergent directly to the stained area. Gently work into the fabric with a soft brush or your fingertips. Pre-soak for 30 minutes before adding to the main wash cycle.
Hand Washing
Add half a capful to a basin of water. Submerge and gently agitate items. Rinse twice with clean water. The formula is mild enough for hand contact without gloves.
Baby & Delicate Items
Use the standard 1-capful measure. Wash at 30โ40ยฐC for baby clothing, muslins, soft toys and bedding. The formula rinses completely clean at lower temperatures โ no residue, no second rinse needed.
What This Detergent
Will Never Contain
Every omission is a deliberate formulation choice โ not a cost-saving measure. These are the ingredients most commonly linked to skin irritation, allergic reactions, and environmental harm.
ECOCERT Certified โ France
Third-party verified organic certification. Not a marketing claim โ a legal standard requiring documented sourcing, processing, and testing at every stage.
Fully Biodegradable
All surfactants break down completely in wastewater โ protecting UAE waterways, the Arabian Gulf, and marine ecosystems from long-term chemical accumulation.
Safe from Birth
Formulated and dermatologically tested for use on newborn clothing from day one. The mildest possible surfactant chemistry combined with organic conditioning actives.
Just Gentle vs Conventional
Laundry Detergent
| Just Gentle Plant-Based | Typical Conventional | |
|---|---|---|
| Surfactant Source | โ Coconut & corn (plant-derived) | โ Petroleum-derived SLS/SLES |
| Safe for Newborns | โ Yes โ from birth | โ Generally not recommended |
| Fragrance | โ Allergen-free, Europe-sourced | โ Synthetic, may contain top 26 allergens |
| Biodegradable | โ Fully biodegradable | โ Partial โ some compounds persist |
| Skin Conditioning | โ Organic chamomile + glycerin | โ None โ or synthetic silicone coating |
| Parabens / Phthalates | โ Zero | โ Often present in fragrance blend |
| ECOCERT Certified | โ Yes โ France | โ No |
Why GCC Families Are
Switching to Plant-Based
In the UAE and across the Gulf, children's clothing is washed more frequently than almost anywhere else in the world. Summer temperatures mean multiple outfit changes daily, and parents in Dubai, Abu Dhabi, Riyadh and beyond find themselves doing laundry every single day โ multiplying skin exposure to whatever chemistry is in their detergent.
For families managing infant eczema โ prevalent in the GCC due to AC exposure and dry desert air โ the choice of laundry detergent is as important as the choice of baby skincare. Fabric that has been washed with SLS-based detergents retains trace surfactant that directly contacts already-compromised skin with every movement.
Just Gentle's Plant-Based Laundry Detergent was designed with exactly this environment in mind: a formula that delivers the cleaning performance UAE families need, without the chemical cost to their children's skin.
48ยฐC
Peak UAE summer temps driving daily multiple clothing changes
16hrs
Daily skin contact time with clothing fibres for a sleeping infant
750ml
Standard size โ also available in 3L for UAE family households
100%
Natural ingredients โ zero synthetic chemicals in formula
Clean Clothes. Clean Conscience.
The only laundry detergent your family will ever need โ from the first newborn onesie to the last football kit. Available in 750ml and 3L. Delivered across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman.